Head of Growth & Marketing
New
M
MaximusConsumer Health
Remote (US)Full-TimeExecutive
Salary not disclosed
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Job Details
- Experience
- 10+ years in growth/performance marketing, including 5+ years leading teams
- Required Skills
- CRM
Requirements
- 10+ years in growth/performance marketing, including 5+ years leading teams.
- Proven success scaling a DTC subscription business with a high-consideration product.
- Demonstrated ownership of a revenue number and ability to build models tying spend to revenue.
- Deep hands-on fluency in paid social and paid search.
- Real experience building and scaling influencer and affiliate programs.
- Portfolio of persona-driven creative strategy.
- Experience owning post-click conversion including landing pages, funnel testing, and lifecycle/CRM.
- Analytical depth in attribution, incrementality, cohorts, and forecasting.
- Proven profile as a builder who has restructured or built a marketing organization.
- High conscientiousness, resourcefulness, and ability to thrive in ambiguous environments.
- Passion for men's health and development.
Responsibilities
- Own the company revenue target and translate it into growth plans and budget allocation by product, persona, and channel.
- Partner with Finance to build forecasting models for spend, CAC, conversion, LTV, and revenue by product line.
- Define buyer personas for each acquisition channel and adapt creative strategy and messaging accordingly.
- Own paid media performance and scale influencer, creator, and affiliate programs.
- Manage the end-to-end customer funnel, including landing page experiences, intake flows, and lifecycle/CRM.
- Restructure the existing team and agency roster, hire key roles, and build the operating rhythm.
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