Head of Growth & Marketing
New
M
MaximusConsumer Health
Remote (US)Full-TimeExecutive
Salary not disclosed
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Job Details
- Experience
- 10+ years in growth/performance marketing, including 5+ years leading teams
- Required Skills
- CRM
Requirements
- 10+ years of experience in growth or performance marketing.
- 5+ years of experience in a leadership role managing teams.
- Proven track record scaling a DTC subscription business with a high-consideration product.
- Demonstrated experience owning a revenue number and building forecasting models.
- Deep hands-on expertise in paid social, paid search, influencer marketing, and affiliate programs.
- Strong portfolio showcasing persona-driven creative strategy.
- Experience managing post-click conversion, including landing pages, funnel testing, and lifecycle marketing.
- Analytical depth in attribution, incrementality, cohorts, and forecasting.
- Experience building or restructuring marketing organizations and managing agencies.
- High conscientiousness and proven organizational skills.
Responsibilities
- Translate revenue targets into actionable growth plans and budget allocations.
- Partner with Finance to build forecasting models for spend, CAC, conversion, LTV, and revenue.
- Define and target specific buyer personas for each acquisition channel.
- Own creative strategy, messaging architecture, and testing discipline across Meta, search, influencers, and affiliates.
- Manage paid media performance, agency relationships, and influencer/affiliate programs.
- Optimize site experience, including landing pages, funnel conversion, and CRM/lifecycle messaging.
- Restructure the existing marketing team, hire key leads, and define the operating rhythm.
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