Performance Marketing Manager
New
P
PavagoDigital Marketing
Brazil. Colombia. Costa Rica. Mexico, U.S. Time ZonesFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Google AnalyticsA/B testing
Requirements
- 3+ years of hands-on experience in Performance Marketing or Paid Media.
- Proven success managing Google Ads, Meta Ads, and LinkedIn Ads.
- Strong experience driving B2B lead generation and pipeline growth.
- Deep understanding of PPC strategy, audience targeting, retargeting, and funnel optimization.
- Advanced experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Proficiency in conversion tracking implementation and attribution modeling.
- Strong ad copywriting and testing skills.
- Ability to independently build campaigns, launch tracking, and report results.
- Excellent communication skills to translate data into business insights.
- Self-motivated and comfortable working independently in a remote environment.
Responsibilities
- Build, launch, and optimize paid media campaigns across Google, Meta, LinkedIn, TikTok, Reddit, and X.
- Develop full-funnel B2B lead generation strategies, including audience targeting and budget allocation.
- Monitor campaign performance daily and implement proactive optimizations for CTR, CPC, CPL, CPA, and ROAS.
- Conduct structured A/B testing for ad creatives, headlines, audiences, bidding strategies, and landing pages.
- Track performance using GA4 and GTM, including troubleshooting pixels and attribution models.
- Collaborate cross-functionally with Marketing, Sales, Content, and Design teams.
- Analyze funnel performance to identify bottlenecks and improve lead quality.
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