User Acquisition Manager
New
M
MobiversiteMobile Applications
Location: UkraineFull-TimeSenior
SalaryAttractive basic salary supplemented by a performance-based bonus structure.
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Job Details
- Languages
- English
- Experience
- 3+ years
- Required Skills
- Data AnalysisFirebase
Requirements
- 3+ years of hands-on experience in mobile app user acquisition, growth marketing, or performance marketing.
- Proven background working directly in a mobile-first product company or mobile app studio.
- Deep understanding of subscription-based mobile app products and experience optimizing trial-to-paid conversion funnels.
- Extensive, direct experience managing and scaling paid media budgets on Meta Ads, Google Ads, and TikTok Ads.
- Strong numerical skills with the ability to optimize campaigns based on retention and LTV.
- Perfect English proficiency to clearly present strategies, performance results, and data-backed recommendations.
Responsibilities
- Lead, execute, and profitably scale mobile user acquisition campaigns across Meta Ads, Google Ads, TikTok Ads, and other paid channels.
- Manage and optimize the complete acquisition journey, including ad creatives, messaging, landing pages, onboarding flows, trial conversions, and paywalls.
- Design structured experimentation frameworks to continuously test new audiences, markets, and creative approaches.
- Dive deep into data using tools like GA4, Firebase, or Adjust to analyze user journeys, cohorts, and performance bottlenecks.
- Continuously improve core metrics including CPI, CAC, ROAS, LTV, and marketing payback periods.
- Bridge the gap between marketing and product by working cross-functionally with Product, Creative, Engineering, and Analytics teams.
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