- Own retention, reactivation, and revenue metrics across email, push, and other channels for internal apps.
- Build the lifecycle and retention system, including channels, segments, triggers, and connecting logic.
- Find growth opportunities in data, form hypotheses, run A/B tests, and bring winning tests to production.
- Define requirements for the martech product and drive delivery with engineering, product, and analytics.
- Launch new projects and integrate them into the martech stack so each new app has lifecycle communication from day one.
- Track key metrics and sending health, including volumes, deliverability, and conversion, and act on anomalies.
- Build processes and documentation to make launching new channels and projects repeatable.
Data AnalysisProduct ManagementQA Automation+2 more