- Build and lead a team of 2–3 people, including SMM, influencer/outreach and community roles.
- Find influencers, creators and communities through manual search, referrals, analytics tools and local agencies, and maintain a database of contacts and placements.
- Assess audience fit by GEO and language, real reach, engagement, comment quality and signs of fake activity.
- Negotiate pricing, test and package placements, and timelines with creators, managers and agencies.
- Prepare briefs, scripts and key messages with calls to action to visit the website.
- Run ad integrations and content seeding across Instagram, TikTok, Facebook, Reddit and Quora, adapting content to each platform.
- Manage the product’s social media channels, agreements, content usage rights, payments, publication calendar and delivery.
- Set up click and lead tracking using UTM tags, links and events with the analytics team.
- Analyze traffic quality, conversion and cost per result; test hypotheses, repeat winning placements and reallocate the budget.
- Prepare regular budget and results reports with conclusions and a plan for the next cycle.
Microsoft Excel