User Acquisition Manager (In-app Networks)
U
United TechMobile Marketing
Work from our Kyiv hub or remotelyFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English at Intermediate (B1+) level
- Experience
- 1+ years
- Required Skills
- Data AnalysisMicrosoft ExcelGoogle Sheets
Requirements
- 1+ years of hands-on experience in performance marketing for mobile apps, including direct campaign management.
- Practical experience with AppLovin, Moloco, Mintegral, or Unity Ads at a meaningful spend level.
- Proven experience managing monthly budgets of $100,000 or more.
- Solid understanding of programmatic and ad network buying principles, such as bidding and auctions.
- Strong grasp of core performance metrics including CPA, CPI, CTR, CR, ROAS, IPM, and LTV.
- Proficiency with Excel or Google Sheets for data analysis.
- English language proficiency at an Intermediate (B1+) level.
- Strong attention to detail and discipline in reporting and campaign structuring.
- Understanding of MMP tools and attribution principles is a plus.
- Basic SQL knowledge or experience with BI tools like Tableau or AppsFlyer is a plus.
Responsibilities
- Launch and manage advertising campaigns across ad networks like AppLovin, Moloco, Mintegral, and Unity Ads.
- Monitor and optimize campaigns daily against key metrics including CPA, CPI, IPM, ROAS, and Retention.
- Own channel strategy end-to-end, including testing structures for creatives, audiences, and bidding.
- Maintain campaign reporting and prepare regular performance analysis.
- Communicate directly with network account managers regarding launches, creative moderation, and technical issues.
- Collaborate with the Creative team to request and provide feedback on ad assets.
- Report on results in team syncs and drive experiments with outcome ownership.
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