Senior Manager, Events & Field Marketing
New
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TCPB2B SaaS, Workforce Management
Plano, Texas, United StatesFull-TimeManager
SalaryCompetitive salary plus uncapped commission
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Job Details
- Experience
- 7+ years
- Required Skills
- Project ManagementSalesforceBudget management
Requirements
- 7+ years of experience in B2B event marketing, field marketing, account-based marketing, or demand generation.
- Experience managing a large portfolio of external conferences, trade shows, and field marketing programs.
- Proven ability to develop event strategies for enterprise or complex B2B sales motions.
- Understanding of account-based marketing principles and engaging buying committees.
- Experience creating executive dinners, roundtables, and peer forums.
- Strong financial skills including budget management, investment prioritization, and ROI measurement.
- Experience negotiating sponsorships, vendor agreements, and event services.
- Excellent project management, communication, and stakeholder-influence skills.
- Proficiency in Salesforce, marketing automation, and project management tools preferred.
- Ability and willingness to travel frequently (30–40%), including some evenings and weekends.
- Ability to lift up to 30 pounds and walk for extended periods during events.
Responsibilities
- Develop and own TCP’s annual event and field marketing strategy aligned to target industries and revenue priorities.
- Manage a portfolio of approximately 50–60 conferences, trade shows, and industry programs annually.
- Execute targeted field marketing programs such as executive dinners, regional events, and prospect roundtables.
- Partner with ABM, Demand Generation, Sales, and Customer Success teams to integrate events into go-to-market campaigns.
- Establish objectives, messaging, account lists, and measurement frameworks for all event activities.
- Own end-to-end program execution including sponsorships, vendor contracts, logistics, and budget management.
- Develop reporting to track pipeline creation, account engagement, and ROI for all event investments.
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