Senior Creative Strategist
B
BM DigitalPerformance Marketing
CanadaFull-TimeSenior
Salary$120K-$280K USD which includes base, performance bonus and equity
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Job Details
- Experience
- 5+ years
- Required Skills
- Project ManagementData AnalysisGoogle Workspace
Requirements
- 5+ years of relevant experience
- Paid social or Direct Response experience
- Strong project management skills
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Strong understanding of social media platforms (Instagram, TikTok, Facebook)
- Experience with FB Ads Manager, TikTok Ads Manager, Youtube, or Snapchat
- Proficiency with Google Suite (Gmail, Docs, Sheets, Slides)
- Ability to learn from training and examples and quickly execute new skills
- Excellent written and verbal communication skills
Responsibilities
- Utilize data, research, and creative insights to formulate effective creative strategy
- Analyze data in platforms like Atria, Meta Ads Manager, and TikTok Ads Manager
- Perform consumer, product, and competitor research
- Collaborate with Post-Production, Production, and your Creative Strategy Lead to produce videos
- Write scripts and copy for video, static image ads, and email campaigns
- Ensure visuals match creative strategy outlined for the ad
- Analyze results of creative tests and utilize findings to iterate
- Manage weekly strategic account planning with oversight from the Creative Strategy Lead
- Identify top-performing concepts within accounts using data and creative analysis
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