Senior Creative Strategist
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Launch PotatoDigital Media
Halifax, Canada (remote); Mississauga, Canada (remote); Montreal, Canada (remote); Ottawa, Canada (remote); Quebec, Canada (remote); Toronto, Canada (remote); Vancouver, Canada (remote); Victoria, Canada (remote)Full-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Data Analysis
Requirements
- 5+ years of experience with direct response creative strategy ownership and performance media buying.
- Demonstrated ability to write production-ready briefs that teams execute without revision rounds.
- Performance data fluency with the ability to identify drivers of results and translate findings into creative direction.
- Experience managing UGC creators from initial sourcing through delivery and review.
- Strong copywriting skills for scripts, hooks, headlines, and ad copy.
- Ability to work across multiple verticals and formats simultaneously.
- Experience leveraging AI tools such as Claude or AI asset production tools.
- Proven systems-thinking mindset to build playbooks and infrastructure.
- Expertise in identifying successful hooks, persona targeting, and scrolling stop-patterns.
Responsibilities
- Own the end-to-end briefing process for all creative assets including static, video, and display formats.
- Maintain a rolling content backlog with 4+ weeks of net-new concepts brief-ready at all times.
- Analyze creative performance data to identify winning formulas, flag fatigue, and determine testing strategies.
- Maintain and update the company creative playbook by documenting learnings by persona, vertical, and format.
- Lead competitive creative research to identify emerging opportunities and trends.
- Own the full UGC creator pipeline including sourcing, vetting, contracting, and briefing.
- Manage and cultivate creator relationships across the entire portfolio of company verticals.
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