Director, Thought Leader Engagement & Peer-to-Peer Marketing - Hematology
New
J
JobgetherPharmaceutical or Biotechnology
United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years of experience in the pharmaceutical or biotechnology industry
- Required Skills
- Data AnalysisCross-functional Team LeadershipBudget management
Requirements
- Bachelor’s degree required; advanced degree such as MBA, Master’s, PharmD, PhD, or equivalent preferred.
- 10+ years of experience in the pharmaceutical or biotechnology industry.
- 7+ years of oncology experience with strong understanding of hematology or related therapeutic areas preferred.
- Proven experience in marketing, sales leadership, account management, thought leader engagement, or commercial strategy roles.
- Demonstrated success leading teams, developing talent, and managing geographically distributed organizations.
- Experience creating and executing strategic engagement programs, educational initiatives, and commercial strategies.
- Strong scientific, business, and commercial understanding with the ability to translate insights into strategic action.
- Experience managing speaker bureaus, faculty development programs, advisory boards, and peer-to-peer education initiatives.
- Strong analytical capabilities with experience using data and insights to influence decision-making.
- Excellent communication skills with the ability to influence senior executives and operate in a complex matrix environment.
- Strong financial management skills, including budget planning, resource allocation, and investment optimization.
- Ability and willingness to travel approximately 50–70%, including occasional weekends.
Responsibilities
- Develop and execute an integrated external engagement strategy covering key external expert relationships, faculty development, speaker programs, advisory boards, and peer-to-peer education.
- Establish strategic priorities aligned with portfolio goals, brand objectives, customer needs, and future launch strategies.
- Lead and develop field-based thought leader engagement teams and peer-to-peer marketing professionals.
- Build strong relationships with national, regional, and local healthcare experts while ensuring effective identification, segmentation, and engagement planning.
- Translate external insights from expert interactions, congresses, advisory boards, and educational programs into actionable recommendations for business strategy.
- Lead peer-to-peer education strategies, including speaker recruitment, faculty development, certification programs, and educational initiatives across multiple channels.
- Partner with cross-functional teams including Marketing, Sales, Medical Affairs, Analytics, Compliance, Legal, Regulatory, and Commercial Excellence.
- Establish performance metrics, dashboards, and measurement frameworks to evaluate engagement effectiveness.
- Oversee congress strategy, external meeting planning, insight collection, and optimization of educational investments.
- Manage budgets, agency relationships, vendors, and operational resources while ensuring compliance with industry standards.
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