Growth Marketing Leader
New
H
HireHawkStaffing and Recruitment
United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 8+ years
- Required Skills
- Data Analysis
Requirements
- 8+ years of growth marketing experience.
- Proven experience in staffing agencies, recruitment firms, or RPO companies.
- Strong understanding of B2B marketing and long sales cycles.
- Experience managing paid acquisition campaigns including LinkedIn Ads and Google Ads.
- Experience building demand generation engines.
- Data-driven mindset with strong analytical skills.
- Experience leading cross-functional teams.
- Experience scaling staffing firms in the U.S. market (preferred).
- Familiarity with CRM systems (preferred).
- Experience in account-based marketing (ABM) (preferred).
- Background in high-growth or startup environments (preferred).
Responsibilities
- Develop and execute a comprehensive growth marketing strategy aligned with revenue targets.
- Drive qualified lead generation for staffing/BPO services.
- Build multi-channel acquisition strategies across paid media, outbound, inbound, partnerships, content, and SEO.
- Optimize funnel performance from lead generation to client acquisition.
- Create campaigns targeting hiring managers, HR leaders, and decision-makers.
- Align closely with Business Development and Sales teams to improve conversion rates.
- Design account-based marketing (ABM) strategies.
- Own growth KPIs including CAC, CPL, pipeline value, and revenue contribution.
- Implement tracking systems and reporting dashboards for A/B testing and growth experiments.
- Conduct market research and competitive analysis to identify expansion opportunities.
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