Community Engagement and Brand Marketing Manager

CanadaFull-TimeManager

Salary not disclosed

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Job Details

5+ years of experience in community engagement, stakeholder relationship management, brand marketing, or related fields.
Proven experience building and maintaining relationships with diverse community groups, organizations, or partners.
Demonstrated ability to create and execute campaigns that increase audience growth and engagement.
Experience developing training programs, coaching teams, and creating practical resources or playbooks.
Strong understanding of how local trust, credibility, and community connections are developed.
Excellent communication and presentation skills with the ability to influence, inspire, and build relationships.
Comfortable using data and analytics to measure results and optimize strategies.
Strong project management skills with the ability to manage cross-functional initiatives.
Entrepreneurial mindset with the ability to be creative, adaptable, and resourceful.
Bachelor’s degree in Marketing, Communications, Business, Community Development, Journalism, or a related field.

Map community stakeholders including local organizations, civic groups, business associations, institutions, and community leaders.
Build and maintain relationships with key community partners and develop ongoing outreach plans.
Create strategies to connect with audience segments such as new homeowners, parents, residents, and retirees.
Design and lead an ambassador program that equips internal teams to represent the brand.
Develop playbooks and training resources for community events, newsletters, and brand conversations.
Partner with content teams to build stronger community profiles.
Plan and execute scalable virtual and in-person events and grassroots campaigns.
Track performance metrics and report on brand awareness, subscriber growth, and community sentiment.

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