Lead Growth Marketing Manager, Acquisition
New
K
KitB2B SaaS
We're 100% remote with team members across the globe., We work primarily on East Coast time.Full-TimeLead
Salary$180K
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Job Details
- Experience
- 8–12+ years in growth marketing, demand generation, or performance marketing
- Required Skills
- Data analyticsBudget management
Requirements
- 8–12+ years in growth marketing, demand generation, or performance marketing.
- Experience in B2B SaaS, PLG, hybrid PLG/SLG, creator economy, or prosumer/product-led businesses.
- Strong understanding of LTV:CAC, CAC payback, cohort quality, pipeline contribution, and revenue-based measurement.
- Proven success optimizing mature or partially built programs.
- Experience scaling paid channels such as Google, Meta, LinkedIn, or YouTube.
- Ability to balance brand-building and performance marketing goals.
- Strong experience in creative testing and funnel conversion rate optimization.
- Proficiency with AI tools for campaign research, creative production, and personalization.
- Budget management, forecasting, and prioritization skills.
- Experience partnering with Creative, PMM, Sales, Analytics, Lifecycle, and Product teams.
Responsibilities
- Own strategy, execution, testing, budget allocation, and outcomes across core paid acquisition channels.
- Improve the efficiency and quality of paid acquisition by aligning targeting, creative, channel mix, landing pages, and lifecycle handoffs.
- Grow qualified demand for the sales-led motion by identifying right segments, offers, channels, and conversion paths.
- Partner with Creative and Product Marketing to develop and iterate paid creative that reflects the brand and drives results.
- Build clarity on marketing ROI, connecting spend to MRR, pipeline, CAC, LTV, and payback.
- Increase brand awareness and consideration among target creator segments.
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