Email Marketing Manager
New
T
TechnologyAdviceB2B Media
United States - RemoteFull-TimeMiddle
Salary$75,000 — $85,000 USD
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Job Details
- Experience
- 3–5 years
- Required Skills
- Data AnalysisA/B testingHubSpotGenerative AI
Requirements
- 3–5 years of experience in email marketing, lifecycle marketing, newsletter publishing, or audience development.
- Experience managing email or newsletter programs at a meaningful scale, ideally with audiences of 100,000+ subscribers or across multiple brands, segments, or newsletter products.
- Hands-on experience building lifecycle programs beyond one-off sends, including welcome series, onboarding, engagement, reactivation, win-back, preference-based journeys, or similar automated programs.
- Experience using ESPs or marketing automation platforms such as Mailchimp, HubSpot, Marketo, Sailthru, or similar tools.
- Skilled in segmentation, automation workflows, behavioral targeting, A/B testing, and performance analysis.
- Able to translate email performance data into practical recommendations for improving subscriber growth, engagement, retention, and monetization.
- Experience working with editorial, content, media, AdOps, or audience teams to support newsletter quality and business outcomes.
- Strong writing and editing judgment, with the ability to evaluate copy, subject lines, CTAs, and campaign messaging for clarity, performance, and brand fit.
- Demonstrated ability to use AI to accelerate newsletter production, generate testing hypotheses, support audience growth initiatives, and synthesize performance insights into actionable recommendations.
- Comfortable reviewing AI-generated outputs for accuracy, quality, compliance, and audience relevance before publication.
Responsibilities
- Build and optimize subscriber acquisition, engagement, retention, reactivation, and win-back programs across multiple newsletter audiences.
- Develop lifecycle email journeys for different subscriber cohorts, brands, and audience segments.
- Monitor newsletter and lifecycle performance, identify trends, and recommend ways to improve engagement, retention, and revenue opportunities.
- Create and refine segmentation, personalization, behavioral targeting, and A/B testing strategies.
- Partner with editorial, audience, marketing, AdOps, and executive stakeholders to align email programs with brand standards, audience needs, and business goals.
- Support newsletter monetization by helping evaluate sponsorship performance, audience engagement, and campaign opportunities.
- Use generative AI and AI-powered marketing tools to accelerate campaign planning, testing, analysis, reporting, and workflow efficiency while maintaining editorial judgment and quality standards.
- Evaluate AI-generated outputs for accuracy, brand alignment, compliance, and audience relevance before they are used in subscriber-facing work.
- Present email performance insights and recommendations clearly to stakeholders.
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