Director, Marketing AI Transformation
New
T
ToastB2B SaaS Marketing
Remote, United StatesFull-TimeDirector
Salary142,000 - 290,000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Change Management
Requirements
- 8+ years of experience in marketing operations, strategy, or transformation.
- Proven track record in leading change management or organizational transformation programs at scale.
- Experience embedding emerging technologies like AI into marketing workflows within a large organization.
- Deep understanding of marketing functions including campaign operations, content production, demand generation, brand, and analytics.
- Ability to build programs that drive measurable, sustained behavior change and workflow adoption.
- Experience designing governance frameworks for new capabilities.
- Strong communication and presentation skills, with the ability to convey progress to senior leadership.
- Comfort with ambiguity and navigating evolving operational playbooks.
Responsibilities
- Develop and implement an AI transformation roadmap aligned with marketing strategy and business objectives.
- Identify and prioritize marketing workflows for AI integration and redesign.
- Build and run enablement programs, scalable training, and change management strategies to drive sustained adoption.
- Design governance frameworks, review processes, and quality standards for AI-generated content and agent builds.
- Operationalize an AI Champions network to facilitate peer-to-peer learning and feedback.
- Measure and report on adoption, efficiency gains, and output quality via executive dashboards.
- Partner with GTM Engineering and R&D to align on tool maturity, data dependencies, and cross-functional initiatives.
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