Director, Global Marketing (Digital Solutions)
New
O
OtisIndustrial Automation
US (Flexible)Full-TimeDirector
Salary170,000 - 190,000 USD per year
Apply NowOpens the employer's application page
Job Details
- Experience
- 10+ years
- Required Skills
- Artificial IntelligenceIoTDigital Marketing
Requirements
- 10+ years of experience in B2B product marketing, digital solutions marketing, or SaaS marketing.
- Experience marketing IoT, connected assets, software platforms, or industrial digital solutions.
- Track record of delivering global product launches and go-to-market strategies.
- Experience working in matrix organizations with global and regional stakeholders.
- Strong capabilities in strategic product marketing and value proposition development.
- Demonstrated commercial acumen and data-driven decision-making skills.
- Proven executive communication and stakeholder influence abilities.
- Familiarity with digital marketing, demand generation, AI, and technology trends.
- Background in building technologies or industrial automation is preferred.
Responsibilities
- Define the long-term global marketing vision and strategic roadmap for the digital solutions portfolio.
- Build a new global marketing capability dedicated to digital products and connected services.
- Lead the end-to-end go-to-market strategy, including market segmentation, value proposition development, and launch execution.
- Establish customer and market intelligence programs, including Voice of Customer, personas, and competitor benchmarking.
- Develop sales enablement resources such as playbooks, training materials, ROI tools, and battlecards.
- Create and implement measurement frameworks to track marketing impact on pipeline, revenue, and adoption.
View Full Description & ApplyYou'll be redirected to the employer's site
