Director of Growth Marketing & Analytics
New
J
JobgetherMarketing / Analytics
Based in United StatesFull-TimeDirector
Salary$155,000 - $192,000 annually, plus bonus eligibility
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Job Details
- Experience
- 8+ years
- Required Skills
- SEODigital Marketing
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, Economics, Statistics, or a related field (Master’s degree preferred).
- 8+ years of experience in growth marketing, performance marketing, digital marketing, or marketing analytics.
- Demonstrated success managing large-scale marketing budgets and improving return on investment through optimization and experimentation.
- Deep expertise in paid acquisition channels, SEO, digital marketing platforms, marketing automation, and web analytics tools.
- Strong understanding of marketing attribution, forecasting, reporting, measurement frameworks, and performance analysis.
- Proven experience optimizing customer or member acquisition funnels using testing, segmentation, and data insights.
- Experience managing marketing technology platforms and agency partnerships.
- Ability to interpret complex datasets and communicate strategic recommendations.
- Strong organizational and project management abilities in a fast-paced environment.
- Ability to work independently and effectively in a remote environment.
Responsibilities
- Develop and execute an end-to-end member acquisition strategy across paid media, organic search, lifecycle marketing, referral programs, and emerging growth channels.
- Lead performance marketing initiatives across paid search, paid social, display, programmatic, and other digital acquisition platforms.
- Optimize conversion funnels through experimentation, A/B testing, audience segmentation, landing page improvements, and conversion rate optimization.
- Build and improve marketing measurement frameworks, attribution models, dashboards, KPIs, and reporting processes.
- Partner with analytics teams to ensure marketing data quality, reporting, and actionable insights.
- Collaborate with finance teams to develop forecasts, budget strategies, and investment models.
- Manage external agency relationships supporting acquisition, analytics, SEO, and performance marketing programs.
- Identify and evaluate new growth opportunities through market analysis and competitive research.
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