Director of Growth Marketing
J
JobgetherB2B Marketing
USFull-TimeDirector
Salary$170,000 - $230,000+, including commission and bonus opportunities.
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Job Details
- Experience
- 10+ years
- Required Skills
- SEOCRM
Requirements
- 10+ years of experience in B2B growth marketing, demand generation, digital acquisition, or related marketing leadership roles.
- Demonstrated success building and scaling inbound marketing engines from the ground up.
- Proven experience managing paid media budgets and optimizing campaigns based on business outcomes.
- Strong track record generating qualified sales pipeline through digital marketing initiatives.
- Experience creating and optimizing full marketing funnels from acquisition through conversion.
- Strong knowledge of technical SEO, keyword strategy, content planning, and organic growth optimization.
- Ability to analyze marketing performance metrics including attribution, conversion rates, CAC, CPL, and ROI.
- Experience selecting, managing, and collaborating with agencies, consultants, freelancers, and external vendors.
- Familiarity with marketing automation platforms, CRM systems, analytics tools, and growth technologies.
- Strong communication skills with the ability to collaborate effectively across sales, marketing, and executive teams.
- Entrepreneurial mindset with the ability to operate independently, experiment quickly, and thrive in ambiguous environments.
Responsibilities
- Develop and execute the overall inbound marketing and demand generation strategy aligned with business growth objectives.
- Build a predictable pipeline of qualified leads through paid acquisition, digital campaigns, content initiatives, and other growth channels.
- Own paid media strategy, execution, and optimization across platforms such as Google Ads, LinkedIn Ads, and other relevant advertising channels.
- Design and continuously improve the complete marketing funnel, including landing pages, lead capture processes, nurturing workflows, and conversion optimization.
- Analyze campaign performance, attribution models, customer acquisition costs, conversion rates, and pipeline contribution to maximize marketing ROI.
- Establish marketing KPIs, dashboards, and reporting frameworks to provide visibility into performance and revenue impact.
- Partner closely with sales and executive leadership to improve lead quality, align marketing priorities, and support revenue objectives.
- Identify, evaluate, and manage external agencies, consultants, freelancers, and specialized marketing partners.
- Test and scale new acquisition strategies, messaging approaches, technologies, and marketing channels to improve performance.
- Recommend and implement marketing automation tools, CRM solutions, and operational processes that increase scalability.
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