Performance Marketing Strategist
New
O
Owlet Baby Care, Inc.Consumer Electronics
United StatesContractMiddle
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- Budget managementA/B testing
Requirements
- 3+ years of hands-on experience managing paid media campaigns across paid social and paid search.
- 3+ years of experience working directly with a paid media or growth agency.
- Direct-to-consumer experience strongly preferred.
- Proven track record of driving measurable results in customer acquisition and ROAS/CAC improvement.
- Deep platform proficiency in Meta Ads Manager, Google Ads, and TikTok Ads, including TikTok Shop.
- Experience managing paid media budgets and building media plans.
- Understanding of creative strategy and ability to brief creative partners effectively.
- Experience managing or supporting affiliate marketing programs.
- Excellent project management and communication skills to work cross-functionally.
- Comfortable working in a fast-paced environment with evolving priorities.
Responsibilities
- Own and manage paid media strategy and execution across paid social, paid search, display, and emerging platforms.
- Serve as the primary point of contact for the paid media/growth agency, managing daily communication, campaign briefs, and performance reviews.
- Hold the agency accountable to key KPIs including ROAS, CPA, CAC, and revenue targets.
- Develop and manage media plans, budgets, and forecasts to allocate spend effectively.
- Build full-funnel paid strategies to support customer acquisition, product launches, and promotional campaigns.
- Lead creative briefing and testing processes in partnership with brand and creative teams.
- Design and execute A/B testing programs to optimize creative, audiences, and bidding strategies.
- Analyze campaign performance to provide actionable insights and recommendations to stakeholders.
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