Activation Specialist
New
M
Maker LabDigital Marketing
Mumbai, Maharashtra, India. Bengaluru, Karnataka, India. Gurugram, Haryana, IndiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- At least 5 years
- Required Skills
- Data AnalysisMicrosoft Power BITableauMicrosoft Excel
Requirements
- At least 5 years of experience in programmatic trading or digital media buying.
- Strong understanding of paid digital advertising implementation.
- In-depth knowledge of DSPs such as Google DV360, Amazon, Quantcast or similar platforms.
- Working knowledge of third-party ad servers such as Campaign Manager or Flashtalking.
- Intermediate-to-advanced knowledge of Microsoft Excel.
- Knowledge of reporting solutions such as Adverity, Power BI or Tableau.
- Exceptional verbal and written English communication skills.
- Strong workflow management and the ability to adhere to set deadlines.
- Experience operating effectively within a remote or distributed team structure.
Responsibilities
- Set up, activate, optimise and manage digital paid programmatic campaigns across display, video, CTV, audio and High Impact formats.
- Manage day-to-day trading operations, including bid adjustments, budget management and performance monitoring.
- Analyse performance data to formulate strategy and make informed, timely decisions.
- Translate the strategy set by the client team into clear, well-executed activation plans.
- Ensure campaigns deliver their budgets in full, pacing accurately to agreed timings.
- Use audience targeting strategies and creative testing to deliver optimised campaigns against client KPIs.
- Follow established QA processes rigorously, ensuring every campaign is checked and verified.
- Provide weekly reporting, commentary and end-of-campaign reporting.
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