- Define and execute the product strategy and roadmap across Forms, Surveys, Quizzes, QR Codes, Chat Widget, and External Tracking.
- Drive consistency across builders, templates, publishing, data models, integrations, analytics, and reporting.
- Ship capabilities that increase visitor engagement, completion rates, lead quality, qualification, routing, and follow-up.
- Partner with CRM, Workflows, Conversations, Analytics, and Payments teams to connect interactions with downstream business outcomes.
- Define how HighLevel captures visitor behavior, conversions, identity, attribution, and campaign activity across third-party websites.
- Contribute to consistent event taxonomies, instrumentation standards, and reporting across the LeadGen portfolio.
- Deliver AI-powered creation, copy generation, logic recommendations, qualification, insights, and conversion optimization.
- Ensure creation and consumption experiences are intuitive, responsive, accessible, and performant across devices.
- Work with Engineering on builders, embeddable widgets, APIs, submission pipelines, tracking scripts, identity resolution, and event infrastructure.
- Contribute to product positioning, pricing, packaging, messaging, launches, enablement, onboarding, and customer education.
Product ManagementRESTful APIsLead Generation+1 more