Growth Product Manager
R
RitualHealth and Wellness
United StatesFull-TimeMiddle
Salary$131,750 - $165,000 / year
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Job Details
- Experience
- 3-5 years
- Required Skills
- Data AnalysisProduct ManagementShopifyA/B testing
Requirements
- 3-5 years of product management experience with direct ownership of a conversion-focused funnel or growth function.
- Experience in a direct-to-consumer brand, ideally in health and wellness.
- Deep, hands-on fluency in Shopify and its broader app/tooling ecosystem.
- Demonstrated track record of running high-velocity testing programs.
- Experience managing a rolling roadmap and cross-functional team cadence.
- Working knowledge of paid digital advertising, specifically Meta, and its impact on checkout performance.
- Practical, hands-on use of AI tools for test scoping, analysis, or execution.
- Proven ability to earn trust and work independently across design, engineering, and marketing teams.
Responsibilities
- Define product strategy connecting acquisition and conversion across landing pages and checkout flows.
- Operationalize the Growth Squad by prioritizing a testing roadmap and managing day-to-day execution.
- Build a velocity advantage by launching experiments directly within Shopify and using AI-driven workflows.
- Recommend Shopify apps and integrations to optimize squad speed.
- Translate performance marketing data from Meta, Google, and Affiliate channels into product and experience changes.
- Account for customer acquisition cost, conversion rate, and initial order value as business results.
- Sequence tests against engineering capacity and seasonal demand through a structured program approach.
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