CRM & Lifecycle Marketing Specialist
A
AppLovinAdtech
Remote - United StatesFull-TimeMiddle
SalaryUSA Base Pay Range: CA, NY, WA States $153,000 — $200,000 USD; USA Base Pay Range: all other States (excludes CA, NY, WA) $130,050 — $170,000 USD
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Job Details
- Experience
- 2–4 years
- Required Skills
- SQLData AnalysisSalesforceHubSpot
Requirements
- 2–4 years of experience in lifecycle and CRM marketing.
- Proficiency in HubSpot and Salesforce with experience managing data layers.
- Strong SQL skills for querying large datasets to extract insights.
- AI-fluency with tools like Claude or Cursor for email content, design, and HTML templates.
- Experience with marketing automation, email strategies, and audience building.
- Demonstrated ability to drive measurable improvements in activation, engagement, or retention.
- Self-starter mentality with strong problem-solving and independent execution skills.
Responsibilities
- Build and improve automated programs across the advertiser lifecycle from signup to active spender.
- Manage CRM data flows and integrity between the data platform, Salesforce, and HubSpot.
- Develop recurring workflows and automate lead follow-up to increase efficiency.
- Track end-to-end performance and conduct iterative tests to drive measurable improvements.
- Expand CRM efforts beyond email into channels like LinkedIn, direct mail, SMS, and event-driven outreach.
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