Director of Product Marketing, Investing
New
W
WealthfrontFintech
Open to US-based RemoteFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 8+ years
- Required Skills
- Data AnalysisMarket ResearchTeam managementA/B testing
Requirements
- 8+ years in consumer product marketing or growth marketing.
- Technology and/or startup experience.
- Strong communication, presentation, and storytelling skills.
- Strategic thinker with a balance of creativity and marketing effectiveness.
- Ability to bring structure to ambiguity and deploy frameworks.
- Data-driven mindset with experience in analysis, testing, and measurement methodologies.
- Experience running messaging tests and A/B experiments.
- Experience managing and developing a team of marketers.
- Bachelor's degree or higher.
Responsibilities
- Lead the team in crafting and executing strategies to bring new products to market, from identifying initial beachhead audiences to scaling distribution.
- Partner with Product, research, engineering, and design teams to develop a product roadmap that addresses customer needs.
- Craft focused briefs rooted in business and customer insights for creative teams.
- Lead business performance recaps and present findings to the executive leadership team.
- Highlight cultural trends to inform creative and product strategy.
- Manage and mentor product marketers to foster a culture of excellence.
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