Associate Product Marketer
New
V
VIPB2B SaaS
Remote-United StatesFull-TimeMiddle
Salary70,000 - 90,000 USD per year
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Job Details
- Experience
- 2+ years of full time product marketing, content marketing, or sales enablement experience in B2B SaaS
- Required Skills
- Data AnalysisHubSpot
Requirements
- 2+ years of full time product marketing, content marketing, or sales enablement experience in B2B SaaS.
- Excellent writing and grammar skills with the ability to translate technical features into buyer-facing value.
- Analytical mindset comfortable using data to test messaging and measure launch performance.
- Experience working cross-functionally with product, sales, and marketing teams.
- Bachelor's degree in marketing, business, communications, or related field.
- Familiarity with HubSpot Marketing Hub and Sales Hub is highly preferred.
- Experience automating workflows and leveraging AI for GTM processes is a plus.
- Familiarity with the beverage alcohol industry or three-tier distribution is a plus.
Responsibilities
- Support the development of positioning and messaging for product portfolio, including AI-driven features, supplier tools, and distributor solutions.
- Create sales enablement content such as battlecards, objection handling guides, and feature one-pagers.
- Execute product launch plans in partnership with the Senior Product Marketer, demand gen, and product teams.
- Conduct win/loss analysis and customer interviews to surface insights.
- Maintain competitive intelligence library tracking competitor moves, pricing, and positioning.
- Support development of case studies, testimonials, and ROI calculators.
- Partner with demand gen to develop campaign messaging.
- Collaborate with design team to direct web page design and web copy.
- Write customer newsletters, blogs, white papers, and other lead-gen content.
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