Product Marketing Manager, Enterprise Marketing
New
E
ezCaterFood Tech
Remote (remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office)Full-TimeMiddle
Salary$115,000 – $157,000 annually (including base salary and bonus target)
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Job Details
- Experience
- 5+ years of B2B product marketing experience
- Required Skills
- Data Analysis
Requirements
- 5+ years of B2B product marketing experience.
- Proven track record developing positioning and go-to-market strategies for enterprise audiences.
- Experience turning admin and workflow capabilities into sales-ready solutions.
- Hands-on experience building sales enablement materials like battlecards, talk tracks, and ROI framing.
- Experience working on product-led growth motions.
- Strong ability to partner cross-functionally with Sales, CS, Demand Gen, and Product.
- Analytical and strategic mindset with strong storytelling skills.
- Ability to travel up to 5 days per quarter.
Responsibilities
- Own pod-level GTM strategy and execution for new features and enhancements across invoicing, billing, payments experience, and expense/procurement integrations.
- Define and evolve positioning and messaging for admin financial workflows for enterprise stakeholders.
- Maintain competitive intelligence on admin portals and procurement workflows to inform differentiation and roadmap input.
- Support product-led growth initiatives through in-product messaging and experiments.
- Partner with Product and Design to influence roadmap priorities using data-driven insights.
- Enable sales, CS, and support teams with playbooks, battlecards, and sales training.
- Measure and report on the impact of launches and campaigns to iterate on GTM plans.
- Act as the voice of the customer to represent enterprise needs back to internal stakeholders.
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