Lifecycle Marketing Automations Specialist
A
Arc’teryxRetail, Apparel
Remote CA, Canada, PSTFull-TimeMiddle
Salary71,000 - 93,000 CAD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- Data AnalysisFigmaHTMLCSSCRMA/B testing
Requirements
- Bachelor’s degree in business, marketing, communications, or a related field.
- 3+ years of experience in lifecycle marketing, CRM, or retention marketing.
- Experience building and deploying CRM campaigns and marketing automations using Salesforce Marketing Cloud.
- Highly skilled in Figma, HTML, CSS, and UX design.
- Understanding of email creative best practices, templates, segmentation, dynamic content, and A/B testing methodologies.
- Proven ability to manage projects, including schedules, asset delivery, and resources.
- Demonstrated ability to adapt to new tools and processes.
- Ability to work autonomously while collaborating with cross-functional teams.
- Strong communication skills with a focus on logical problem solving.
Responsibilities
- Support end-to-end execution of programs across email and app, including campaign launches, product drops, and promotional activations.
- Execute demand-driving automations including browse abandonment, cart abandonment, and back-in-stock programs.
- Partner with regional merchandising, marketing, and ecommerce teams to translate commercial priorities into CRM campaigns.
- Develop creative briefs, build campaign wireframes, coordinate QA/UAT, and oversee deployment from concept through launch.
- Monitor campaign performance and identify optimization opportunities through testing, reporting, and guest insights.
- Support CRM platform enhancements and new automation capabilities in partnership with Global teams.
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