Lifecycle Marketing Specialist

JobgetherDigital health wellness

CanadaFull-TimeMiddle

Salary60,000 - 70,000 CAD per year

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Job Details

2–3 years of experience in lifecycle marketing, customer marketing, partnership marketing, or a related role within a B2B SaaS company.
Experience creating and executing segmented, behavior-triggered email and in-app campaigns.
Understanding of retention and expansion metrics such as cohorts, attach rates, customer lifetime value, and engagement trends.
Hands-on experience with HubSpot and familiarity with in-app messaging platforms such as Pendo.
Ability to analyze funnel reports and interpret customer behavior data through analytics tools such as Amplitude or similar platforms.
Strong project management and collaboration skills, with the ability to work effectively across Product, Customer Experience, and Partnerships teams.
Outcome-oriented mindset focused on measurable customer and business impact rather than campaign volume alone.
Ability to translate complex product features into clear, customer-focused messaging.
Strong understanding of customer journeys, lifecycle strategy, and product-led growth principles.
Experience in health technology, electronic health records (EHR), or wellness-related industries is a bonus.

Build and execute multi-channel lifecycle campaigns across email and in-app messaging to help users discover relevant tools and features.
Develop segmented, behavior-triggered campaigns aligned with key customer moments such as onboarding, plan changes, engagement milestones, and retention opportunities.
Support expansion initiatives by helping users identify additional solutions that match their evolving needs.
Incorporate customer engagement signals into risk scoring and support early intervention and re-engagement campaigns.
Manage relationships with integration partners and support partner activation initiatives.
Execute co-marketing campaigns including email communications, in-app promotions, webinars, and partner content initiatives.
Monitor lifecycle funnel performance, including adoption, engagement, retention, and conversion metrics.
Analyze customer behavior data using tools such as HubSpot, Pendo, Amplitude, or similar platforms to identify opportunities for improvement.
Run A/B tests on messaging, timing, and campaign approaches to continuously optimize performance.
Collaborate with Product, Customer Experience, Partnerships, and Marketing teams to align campaigns with customer needs and business goals.

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