Director, CRM - Mattress Brands
A
Ashley DigitalE-commerce, Retail
Remote (USA), Eastern Standard TimeFull-TimeDirector
Salary$150,000-$180,000
Apply NowOpens the employer's application page
Job Details
- Experience
- Minimum of 6 years of email and SMS marketing experience in eCommerce/DTC
- Required Skills
- Data AnalysisHTMLCRMLooker
Requirements
- Minimum of 6 years of email and SMS marketing experience in eCommerce/DTC.
- Experience managing a team of 2 or more.
- Strong analytical skills with ability to interpret large data sets and recognize trends.
- Experience with analytic tools such as Looker.
- Deep understanding of CRM testing methodologies and framework design.
- Experience with email development and understanding of HTML code for email.
- Expertise in CAN-Spam laws and email industry best practices.
- Ability to prioritize tasks and operate with a sense of urgency.
- Exceptional written and verbal communication skills.
- Experience with Klaviyo and Attentive is a plus.
Responsibilities
- Own the CRM strategy across four mattress brands—Nectar, DreamCloud, Awara, and Siena—ensuring portfolio-level coherence.
- Direct the CRM calendar and provide strategic guidance to senior managers responsible for execution.
- Oversee lifecycle journey strategy across email and SMS to drive revenue and engagement.
- Own the CRM testing roadmap, analyze results, and prioritize future tests to improve program performance.
- Identify growth opportunities through enhanced segmentation, personalization, and lifecycle strategy.
- Manage day-to-day relationships with CRM vendors, specifically Klaviyo and Attentive.
- Lead, develop, and mentor a team of four, including senior managers and specialists.
View Full Description & ApplyYou'll be redirected to the employer's site
