Director, CRM - Mattress Brands
New
J
JobgetherE-commerce
Based in the United StatesFull-TimeDirector
Salary150,000 - 180,000 USD per year
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Job Details
- Experience
- 6+ years
- Required Skills
- HTMLCRMData analyticsLooker
Requirements
- 6+ years of experience in email and SMS marketing within e-commerce or direct-to-consumer environments.
- Experience managing CRM programs across multiple brands, business units, or customer segments.
- Previous experience leading and developing a marketing team.
- Strong analytical skills with the ability to interpret large datasets, identify trends, uncover insights, and recommend strategic actions.
- Proven ability to design marketing experiments, analyze results, and define next steps using a structured testing approach.
- Strong understanding of segmentation, personalization, behavioral targeting, and lifecycle marketing strategies.
- Experience with analytics tools such as Looker or similar platforms.
- Experience with email development and familiarity with HTML for email campaigns.
- Knowledge of email marketing best practices, deliverability standards, and CAN-SPAM regulations.
- Ability to work independently, prioritize effectively, and thrive in a fast-paced, evolving environment.
Responsibilities
- Own and evolve CRM strategy across multiple brands, ensuring each program reflects unique customer segments while maintaining scalable portfolio-wide standards.
- Lead lifecycle marketing initiatives across email and SMS channels, developing strategies that improve engagement, conversion, retention, and customer lifetime value.
- Oversee CRM campaign calendars, segmentation strategies, and promotional planning while providing guidance to marketing team members responsible for execution.
- Build and manage a comprehensive testing roadmap, analyzing results and identifying opportunities for continuous improvement.
- Use customer data, behavioral insights, and personalization strategies to optimize customer journeys and improve marketing effectiveness.
- Design and evaluate performance analyses across weekly, monthly, and quarterly reporting cycles to measure progress against business goals.
- Manage CRM technology platforms, including email and SMS solutions, ensuring platform health, scalability, and effective usage.
- Partner with teams across brand marketing, analytics, creative, product, growth, and customer experience to align CRM initiatives with broader business objectives.
- Lead, coach, and develop a CRM team, supporting career growth, performance improvement, and long-term success.
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