GTM Analytics Lead
S
SpellbookLegal Tech
Remote - US/CanadaFull-TimeLead
SalaryCA$145,250 - CA$181,500 (Canada); $129,500 - $162,000 (United States)
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Job Details
- Experience
- 5+ years
- Required Skills
- PythonSQLMachine LearningData scienceA/B testing
Requirements
- Bachelor's degree or above in Math, Economics, Statistics, Computer Science, Engineering, or another quantitative field.
- 5+ years of industry experience as a Data Scientist.
- Strong Python skills (numpy, pandas, scikit-learn, etc.) for exploratory analysis, predictive modeling, and applied ML.
- Strong SQL skills (Snowflake, BigQuery, or Redshift preferred).
- Track record of shipping measurable improvements alongside growth and product teams.
- Proven leadership experience.
- Strong point of view on the marketing experimentation lifecycle: hypothesis generation, experimental design, statistical analysis, and A/B testing best practices.
- Deep familiarity with marketing attribution, martech, and the modern privacy landscape.
- Comfort operating in a fast-paced startup environment.
Responsibilities
- Apply statistical, machine learning, and econometric methods to large datasets to evaluate channel performance and isolate the causal impact of marketing and sales activity.
- Build attribution models and investment frameworks that inform channel spend.
- Partner with Marketing Ops, Sales, and Engineering to unify data across first- and third-party sources.
- Drive experimental design across acquisition, activation, and retention surfaces.
- Shape the data culture by improving tools, processes, and systems for data-driven decision making.
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