- Own and execute demand generation programs across email, HubSpot, content syndication, paid media, and other digital channels.
- Manage account-based marketing motion, identifying and orchestrating outreach to high-value target accounts.
- Develop and maintain attribution modeling and performance reporting across demand generation channels.
- Lead strategy and execution for presence at key industry conferences, field events, and commercial forums.
- Develop sales enablement assets including competitive battle cards, buyer journey maps, and objection-handling frameworks.
- Design and manage the BDR handoff process to ensure pipeline visibility.
- Administer the demand generation technology stack including HubSpot and account intelligence platforms.
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