Sales & Marketing Operations Specialist
B
BraftonMarketing Operations
Open to applicants in MexicoContractMiddle
Salary not disclosed
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Job Details
- Languages
- English
- Experience
- Minimum 2 years
- Required Skills
- Microsoft DynamicsSalesforceGoogle AnalyticsData analyticsHubSpot
Requirements
- Minimum 2 years of experience in Sales Operations, Revenue Operations, CRM Administration, Marketing Operations, Digital Marketing, Analytics, or a related field.
- Experience working with CRM platforms such as HubSpot, Salesforce, Microsoft Dynamics, or similar systems.
- Experience with lead tracking, attribution, conversion measurement, and marketing analytics.
- Familiarity with analytics and advertising platforms such as GA4, GTM, Google Ads, Microsoft Ads, Meta Ads, or LinkedIn Ads.
- Understanding of CRM configuration, workflows, automation, reporting, and data management.
- Experience supporting marketing automation, lead management, or campaign operations.
- Familiarity with AI tools (e.g., ChatGPT, Claude, Copilot) and interest in applying AI to business processes.
- Strong analytical and problem-solving skills with attention to detail.
- Excellent written and verbal English communication skills.
- Ability to manage multiple projects and priorities in a fast-paced environment.
Responsibilities
- Support the delivery of Sales & Marketing Operations consulting projects for internal teams and external clients.
- Configure, optimize, and maintain CRM platforms and related business systems (including HubSpot, Salesforce, Microsoft Dynamics, and similar technologies).
- Design and improve lead management processes, including lifecycle stages, lead routing, lead scoring, qualification frameworks, and sales handoff.
- Build and maintain reporting dashboards and executive-level analytics that provide actionable business insights.
- Implement and troubleshoot lead tracking, attribution, and conversion measurement across CRM, analytics, and advertising platforms.
- Configure and validate marketing and analytics platforms including Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, and similar technologies.
- Review CRM data quality and recommend improvements to data structure, automation, reporting, and operational processes.
- Participate in client discovery sessions, solution design, implementation, testing, documentation, and user acceptance.
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