- Define keyword targets using tools such as SEM Rush, SpyFu, and Google Keyword Planner.
- Advise on monthly campaign spend based on client budgets and goals.
- Create or revise ad copy and messaging.
- Set up campaign and ad group components and ensure tracking is implemented correctly.
- Create and present paid search proposals and audits.
- Execute planned campaigns and optimize them as needed in Google Ads and other platforms.
- Report results internally and externally.
- Collaborate with internal stakeholders and client contacts.
- Develop paid search strategies to support client marketing goals within budget.
- Manage and report assigned monthly PPC work.
Google AnalyticsSEMrush