Paid Search Specialist (PPC)

New

BraftonDigital marketing

This is a remote full-time contract position and is open to candidates in Mexico.ContractJunior

Salary not disclosed

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Job Details

Have a minimum of two years of relevant work experience.
Bring strong working knowledge of Google Ads, Google Analytics, Google Search Console, Bing Paid Ads, and conversion tracking.
Have demonstrated experience managing PPC campaigns for B2B/B2C clients.
Have excellent written and verbal English communication skills.
Create clear reports that explain campaign ROI.
Have expert knowledge of Google Ads, Keyword Planner, Search Console, Analytics, and Gmail.
Have basic knowledge of, or experience with, tools such as SearchAds360, SEMRush, Searchmetrics, Raven Tools, Buzzsumo, Moz, Wordstream, or SpyFu.
Understand PPC conversion tracking and be able to troubleshoot assignments.
Adapt quickly to new software and changes in the paid environment.
Meet deadlines in a fast-paced marketing agency environment.
A bachelor’s degree is preferred.

Define keyword targets using tools such as SEM Rush, SpyFu, and Google Keyword Planner.
Advise on monthly campaign spend based on client budgets and goals.
Create or revise ad copy and messaging.
Set up campaign and ad group components and ensure tracking is implemented correctly.
Create and present paid search proposals and audits.
Execute planned campaigns and optimize them as needed in Google Ads and other platforms.
Report results internally and externally.
Collaborate with internal stakeholders and client contacts.
Develop paid search strategies to support client marketing goals within budget.
Manage and report assigned monthly PPC work.

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