Paid Media Strategist, Fashion
New
P
Power DigitalFashion marketing
Remote - Argentina; Remote - Brazil; Remote - Chile; Remote - Colombia; Remote - Mexico; Remote - NicaraguaFull-TimeJunior
Salary not disclosed
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Job Details
- Languages
- Proficiency in spoken and written English at an advanced level is required for this role.
- Experience
- 2-3 years of digital marketing experience. 1-2 years in agency setting; Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B; Minimum 2 years of experience with Meta Ads for direct response campaigns; Minimum 2 years of hands-on experience with Search Engine Marketing
- Required Skills
- Google Analytics
Requirements
- Have 2–3 years of digital marketing experience, including 1–2 years in an agency setting.
- Have at least 2 years of direct response marketing experience in e-commerce, lead generation, or B2B.
- Have at least 2 years of experience with Meta Ads for direct response campaigns.
- Have at least 2 years of hands-on search engine marketing experience.
- Have experience developing and optimizing campaigns, including bid optimization, keyword research, and ad copy development.
- Have significant campaign management experience in one or more of Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, or Bing Ads.
- Be proficient in Google/Microsoft Office Suite.
- Be proficient in Google Analytics.
- Have a strong understanding of full-funnel marketing and the role of paid media in the funnel.
- Have advanced spoken and written English proficiency.
Responsibilities
- Own execution and performance of paid social and paid media campaigns across Meta Ads, LinkedIn Ads, Google Ads, YouTube Ads, and Bing Ads.
- Build and produce campaigns across channels, coordinating with Specialists where applicable.
- Optimize campaigns to improve performance against goals.
- Manage client budgets and recommend budget changes.
- Communicate performance, strategy, recommendations, deliverables, and action items to internal client teams.
- Provide weekly client progress recaps with performance insights and future recommendations.
- Own performance reporting and communicate strategy to clients and stakeholders.
- Use data to explain results and present clear next steps.
- Employ AI technologies and Power Digital's Nova ecosystem to enhance and optimize business processes.
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