Associate Director, Programmatic
D
DarkroomGrowth Marketing
Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time.Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 6-8+ years
- Required Skills
- Amazon RDSData analytics
Requirements
- 6-8+ years of programmatic media experience, preferably in a fast-paced agency or high-growth brand environment.
- Deep experience with Amazon DSP is required.
- Strong experience planning or activating CTV and OLV campaigns.
- Experience with Retail Media Networks and audience-led media environments.
- Hands-on Paid Social media buying experience across at least two of Meta, TikTok, Reddit, or Pinterest.
- Ability to build programmatic strategies that connect to business outcomes, incrementality, and budget decisioning.
- Strong understanding of programmatic buying models, inventory quality, audience strategy, frequency management, supply paths, brand safety, and measurement limitations.
- Experience working with streaming video, display, high-impact, contextual, publisher-direct, and DSP-based media.
- Comfort building test plans, media forecasts, budget recommendations, and client-facing measurement readouts.
- Experience partnering with analytics or measurement teams on incrementality testing, lift studies, clean rooms, exposure logs, or MMM inputs.
- Strong client communication skills.
- High ownership mindset.
Responsibilities
- Build Darkroom's programmatic media capability across Amazon DSP, CTV, OLV, RMNs, display, and high-impact media.
- Lead strategy, planning, activation, optimization, and measurement for programmatic campaigns across key client accounts.
- Serve as the internal subject matter expert for Amazon DSP, retail media, streaming video, connected TV, online video, and programmatic buying strategy.
- Develop test plans that connect programmatic investment to business outcomes.
- Partner with Analytics and Growth Strategy to design incrementality-minded test structures.
- Build clear client-facing narratives around the role of programmatic in a broader growth system.
- Establish programmatic best practices, SOPs, QA standards, pacing rules, and reporting expectations.
- Collaborate with Creative to define channel-specific creative requirements.
- Step in on Paid Social campaign management and optimization across Meta, TikTok, Reddit, and Pinterest when programmatic priorities are lighter.
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