Senior Account Based Marketing Manager
J
JobgetherTechnology Platform
UKFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SalesforceData analyticsSaaS
Requirements
- 5+ years of experience in demand generation, account-based marketing, integrated campaigns, or similar go-to-market roles.
- Proven experience building pipeline through strategic account engagement and high-quality ABM initiatives.
- Strong understanding of account segmentation, personalization strategies, and revenue-focused marketing.
- AI-native mindset with experience using AI tools to research, automate, analyze, or optimize marketing workflows.
- Ability to combine strategic thinking with hands-on execution across content, campaigns, tools, and data.
- Strong analytical skills with experience defining and tracking marketing performance metrics.
- Excellent understanding of consumer technology, mobile applications, subscriptions, SaaS, or developer-focused products.
- Strong communication and collaboration skills with cross-functional stakeholders.
- Strong creative judgment to identify and avoid generic or disconnected marketing efforts.
- Experience with tools such as Salesforce, Clay, 6sense, or similar marketing and sales platforms.
Responsibilities
- Build and scale the strategic account engagement engine by identifying, prioritizing, segmenting, and activating high-value target accounts.
- Develop deep account insights by analyzing business models, monetization strategies, product challenges, and market signals.
- Create innovative 1:1 and 1:Few ABM campaigns that deliver personalized, valuable experiences.
- Design account-specific plays including content, benchmark reports, landing pages, events, and executive initiatives.
- Partner with sales teams to translate account insights into actionable strategies and accelerate pipeline creation.
- Build and optimize AI-native go-to-market workflows for research, campaign execution, and sales enablement.
- Establish and track ABM performance metrics such as engagement, meetings generated, and assisted pipeline.
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