Senior Product Marketing Manager - Competitive Intelligence
New
E
EveLegal Technology
Remote - USFull-TimeSenior
Salary$175,000 — $210,000 USD
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Job Details
- Experience
- 5+ years of experience in product marketing, corporate strategy, or a related role, with at least 3 years focused on competitive intelligence
- Required Skills
- Data Analysis
Requirements
- 5+ years of experience in product marketing, corporate strategy, or a related role
- At least 3 years focused on competitive intelligence in B2B SaaS or legaltech
- Strong analytical thinker capable of synthesizing complex information into actionable insights
- Proven ability to build and scale programs from the ground up
- Excellent communication skills for audiences ranging from sales reps to executives
- Experience supporting sales teams in both transactional and complex enterprise sales cycles
- Entrepreneurial spirit and strong sense of ownership
Responsibilities
- Develop and own an AI-native comprehensive competitive intelligence program that tracks and analyzes competitors' product strategies, GTM motions, and market positioning
- Conduct deep primary intelligence gathering to gain firsthand insight into competitor sales processes, product demos, and messaging
- Monitor competitor sales and commercial tactics on a weekly basis, including pricing moves, contract terms, and selling practices, and flag emerging threats with clear next steps for the relevant team
- Own a structured, ongoing comparative product and feature review against key competitors, maintaining a live feature matrix that stack ranks competitive gaps by severity and frequency to directly inform product's roadmap prioritization
- Utilizing AI, build and own competitive feature comparison content (comparison charts, positioning by feature), partnering with the GTM Enablement lead to ensure it integrates into rep facing battlecards and training
- Design and lead strategic exercises to pressure test GTM plans and anticipate competitor reactions to our market moves
- Lead a formal win/loss analysis program, identifying the root causes of our wins and losses and presenting findings to leadership with AI-native scale
- Partner closely with Product Management to provide data backed insights that influence the product roadmap based on market opportunities and competitive threats
- Provide weekly intelligence briefings to relevant teams and quarterly briefings to the executive team on market shifts, competitor activity, and strategic recommendations
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