Senior Director, Product Marketing
New
Based in United StatesFull-TimeDirector
Salary not disclosed
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Job Details
- Experience
- 10+ years of experience in B2B SaaS product marketing, including at least 3+ years leading and building product marketing teams.
- Required Skills
- Artificial Intelligence
Requirements
- 10+ years of experience in B2B SaaS product marketing, including at least 3+ years leading and building product marketing teams.
- Proven track record of successfully launching new products and features, ideally including AI-powered solutions or capabilities.
- Exceptional writing, storytelling, and communication skills with demonstrated ability to create messaging and content that drives business impact.
- Strong strategic and analytical abilities with the capacity to synthesize complex technical, market, and customer information into clear direction.
- Executive presence with experience presenting to senior leadership teams and/or boards.
- Deep experience in competitive intelligence, market analysis, positioning, and cross-functional go-to-market execution.
- Experience operating in fast-paced, high-growth SaaS environments with evolving priorities and complex challenges.
- Ability to navigate ambiguity, make informed decisions, and drive measurable results.
- Collaborative leadership style with the ability to influence teams across Product, Sales, Marketing, and Customer Success.
- Strong understanding of AI technologies and their impact on product strategy, customer adoption, and marketing workflows.
Responsibilities
- Define and own the product marketing strategy, including positioning, messaging, market approach, and go-to-market plans across multiple product lines.
- Build, lead, and develop a high-performing product marketing team while establishing strong standards for strategic thinking, storytelling, and execution.
- Lead go-to-market planning and execution for new products and feature launches, with particular ownership of AI-powered capabilities and adoption strategies.
- Create and refine compelling product narratives, launch materials, messaging frameworks, and content that communicate customer value effectively.
- Develop and maintain competitive intelligence programs, translating market trends and competitor insights into positioning strategies and sales enablement resources.
- Partner closely with Product Management teams to incorporate customer insights, market research, and competitive analysis into product decisions.
- Collaborate with Sales and Customer Success teams to create effective enablement materials, talk tracks, objection handling strategies, and persona-based messaging.
- Represent product marketing at executive and leadership levels, clearly communicating launch strategies, market positioning, and business outcomes.
- Champion the use of AI tools and workflows to improve product marketing efficiency, creativity, and go-to-market processes.
- Act as the internal expert on market perception, customer needs, and opportunities to strengthen product storytelling and differentiation.
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