Sr CRM Marketing Specialist
New
Hybrid/Remote in the UKFull-TimeSenior
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 5+ years of CRM, lifecycle marketing, or marketing automation experience
- Required Skills
- Project ManagementCRMA/B testing
Requirements
- 5+ years of CRM, lifecycle marketing, or marketing automation experience.
- 3+ years of hands-on Braze experience.
- Deep expertise building and managing Braze Canvases.
- Advanced proficiency with Liquid personalization.
- Experience designing complex lifecycle automation programs.
- Strong technical troubleshooting and problem-solving skills.
- Strong analytical and experimentation skills.
- Excellent project management and communication skills.
- Ability to work independently in a fast-paced, highly cross-functional environment.
Responsibilities
- Design and build scalable, multi-touch customer journeys that drive meaningful business outcomes.
- Architect and optimize lifecycle programs across Email, Content Cards, and in-product experiences.
- Modernize existing journeys through structured experimentation and continuous optimization.
- Build and manage Campaigns, Canvases, and Content Cards within Braze.
- Create advanced personalization using Liquid.
- Configure dynamic content, audience segmentation, and behavioral triggers.
- Troubleshoot and resolve issues related to audience qualification, journey logic, personalization, data discrepancies, and campaign performance.
- Partner with Analytics, MarTech, and Engineering teams to diagnose integration and data flow issues.
- Design A/B tests with clear hypotheses and measurable success criteria.
View Full Description & ApplyYou'll be redirected to the employer's site
