Email Marketing Specialist
New
Flexibility to work from locations across EuropeFull-Time
Salary not disclosed
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Job Details
- Required Skills
- FigmaHTMLCSSA/B testing
Requirements
- Hands-on experience with direct communication platforms including Email, SMS, Web Push, On-site, and In-App notifications.
- Strong practical knowledge of CRM automation platforms such as Customer.io, Smartico, Fast Track, Braze, Iterable, or similar solutions.
- Experience building lifecycle marketing campaigns, trigger-based scenarios, mass campaigns, segmentation strategies, and personalized communication flows.
- Proficiency in email marketing practices, including campaign optimization, dynamic content, and template management.
- Experience working with design and email production tools such as Figma and Stripo.
- Understanding of email development technologies, including HTML/CSS, MJML, and AMP for Email.
- Knowledge of email deliverability principles, including SPF, DKIM, DMARC, domain warming, and sender reputation management.
- Strong analytical skills with experience measuring campaign performance through metrics such as OR, CTR, conversion rates, deliverability, and A/B testing.
- Ability to collaborate effectively with cross-functional teams and communicate insights clearly.
- Experience in iGaming, customer retention, or high-volume digital products is a plus.
- Familiarity with Smartico or Fast Track platforms is considered an advantage.
Responsibilities
- Develop, launch, and optimize omnichannel CRM communication strategies across Email, SMS, Push Notifications, In-App, On-site messaging, and other customer engagement channels.
- Build and maintain customer journeys, lifecycle campaigns, and automated trigger-based communication flows.
- Manage CRM platforms and marketing automation tools to create scalable and personalized customer experiences.
- Segment audiences, configure automation rules, and improve campaign effectiveness through data-driven optimization.
- Prepare campaign content requirements, create email templates, and adapt communications across different channels and devices.
- Monitor and analyze CRM performance metrics, including open rates, click-through rates, conversion rates, retention, lifetime value, and deliverability.
- Conduct A/B testing and continuously improve campaign performance through experimentation and insights.
- Optimize sender reputation, deliverability processes, and subscriber database health.
- Collaborate with Product, Marketing, Analytics, Design, and Engineering teams to deliver effective customer communication solutions.
- Maintain documentation, reporting processes, and CRM marketing best practices.
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