Business Development Marketing Analyst
New
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Nava PBCPublic sector consultancy
We have fully remote options if you reside in one of the following states: Alabama, Arizona, California, Colorado, Connecticut, DC, Delaware, Florida, Georgia, Illinois, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, North Carolina, New Jersey, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Texas, Tennessee, Utah, Virginia, Washington, WisconsinFull-TimeMiddle
Salary$90,400 — $101,700 USD
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Job Details
- Experience
- 2–4 years
- Required Skills
- Project ManagementSalesforceGoogle AnalyticsCRMWordPressHubSpot
Requirements
- 2–4 years of marketing or communications experience (public sector focus preferred).
- Proven track record in campaign execution, digital content creation, and analytics reporting.
- Proficiency with multi-channel digital marketing platforms including social media and display advertising.
- Hands-on experience with Hootsuite, HubSpot, Salesforce, Google Analytics, and WordPress.
- Demonstrated ability to troubleshoot and optimize technical campaign setup within Marketing Automation and CRM platforms.
- Strong written and verbal communication skills for creating persuasive, market-facing copy.
- Advanced project management skills with the ability to meet deadlines across simultaneous initiatives.
- Bachelor's degree in Marketing, Communications, Business, or a relevant field.
Responsibilities
- Develop, execute, and optimize multi-channel marketing campaigns including Account-Based Marketing (ABM).
- Design and implement multi-touch brand awareness campaigns across digital platforms and events.
- Produce marketing collateral, sales assets, thought leadership content, and case studies.
- Manage digital content for social media and web to maintain a regular communications cadence.
- Assist in organizing and maintaining technical content libraries and proposal boilerplate.
- Manage demand generation campaigns to drive pipeline growth and track MQLs in Salesforce.
- Utilize analytics platforms to measure performance, track ROI, and provide actionable recommendations for leadership.
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