Marketing Manager
New
T
The Quality Group Sports Nutrition
Location: Italy, remoteFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Fluent in English and Italian (both written and spoken)
- Experience
- 4–6 years
- Required Skills
- Project ManagementDigital Marketing
Requirements
- 4–6 years of experience as a Brand or Marketing Manager in consumer goods within FMCG
- Experience managing brands with 50m+ revenue
- Strong expertise in brand building and integrated campaigns including mass media, influencers, and retail media within the Italian market
- Hands-on experience in D2C environments, social media (Meta, TikTok), retail media, and shopper marketing
- Ability to build impactful and consistent digital consumer journeys
- Strong hands-on project management and cross-functional collaboration skills
- Strategic, creative, and data-driven mindset
- Fluent in English and Italian (both written and spoken)
Responsibilities
- Develop and execute the Italian brand and marketing strategy by aligning global direction with local consumer insights
- Define the marketing activation calendar and lead the planning and execution of 360° campaigns across all relevant channels
- Help define the local product portfolio focus based on market needs and opportunities
- Lead integrated brand campaigns by briefing assets that are brand-compliant and tailored to the Italian audience
- Manage agencies to ensure timely, high-quality campaign execution
- Track key brand metrics and campaign performance to drive continuous improvement
- Lead retail media and shopper marketing initiatives with key Italian retailers to ensure strong brand presence online and in-store
- Monitor competitors, trends, and new market opportunities and derive actionable plans
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