Lifecycle Marketing Manager - Mom and Baby
New
Based in the United StatesFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 4–6+ years
- Required Skills
- JiraTableauLooker
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 4–6+ years of experience in lifecycle marketing, email marketing, SMS marketing, or customer engagement roles, ideally within DTC, ecommerce, consumer health, or wellness industries.
- Strong understanding of customer journey mapping, lifecycle strategy development, segmentation, and personalization.
- Hands-on experience with Braze or similar marketing automation platforms such as Iterable or Klaviyo.
- Proven ability to create compelling email and SMS copy that balances brand storytelling with performance objectives.
- Experience designing, executing, and analyzing A/B tests or multivariate experiments.
- Strong analytical skills with the ability to interpret customer behavior, campaign performance, and marketing data using tools such as GA4, Looker, Tableau, or similar platforms.
- Experience managing marketing technology projects, campaign migrations, and cross-functional initiatives.
- Strong project management and organizational skills, including experience with tools such as Jira or similar platforms.
- Excellent attention to detail with a commitment to delivering accurate, high-quality campaigns.
- Strategic thinker with a hands-on execution mindset and the ability to work independently in a fast-paced environment.
- Ability to handle sensitive customer information responsibly and maintain HIPAA/patient confidentiality standards.
Responsibilities
- Own the strategy, execution, and performance of lifecycle marketing campaigns across email, SMS, and MMS channels.
- Develop and optimize customer journey maps, identifying opportunities to improve engagement, conversion, retention, and overall customer experience.
- Create and manage automated lifecycle journeys including onboarding, education, conversion, resupply reminders, and cross-sell campaigns.
- Build segmentation and personalization strategies based on customer behavior, lifecycle stages, and business priorities.
- Develop compelling lifecycle content and messaging that aligns with brand voice, customer needs, and performance goals.
- Partner with creative and marketing teams to ensure consistent storytelling across campaigns, landing pages, and broader customer experiences.
- Manage lifecycle marketing initiatives within Braze or similar platforms, collaborating with technical teams on campaign builds, automation, integrations, and migrations.
- Establish testing frameworks, including A/B and multivariate testing, to continuously improve campaign performance.
- Analyze customer behavior, campaign results, and key performance indicators to identify optimization opportunities and recommend data-driven improvements.
- Collaborate cross-functionally with Marketing, MarTech, Web Development, Sales Operations, and Consumer Insights teams to align lifecycle programs with business goals.
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