Senior Marketing Automation Engineer
New
T
Twin HealthDigital Health
Remote, USAFull-TimeSenior
Salary$135,000 - $155,000 annually
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Job Details
- Experience
- 5+ years
- Required Skills
- AWSPythonSQLJavascriptRESTful APIsCRM
Requirements
- 5+ years of experience on lifecycle marketing teams owning strategy, infrastructure, and cross-functional coordination.
- Hands-on experience with multiple MarTech tools (CDP, messaging platforms, CRM).
- Proficiency with AWS services including Lambda, S3, Step Functions, and EventBridge.
- Proficiency in at least one programming language (Python or JavaScript).
- Experience with API development, webhooks, and RESTful integration patterns.
- Practical experience with Braze or Hightouch.
- Strong SQL proficiency for data validation and pipeline troubleshooting.
- Demonstrated experience using AI tools to automate processes and build internal tools.
- Evidence of system design thinking to architect scalable solutions.
- Strong technical communication skills to bridge marketing, engineering, and product teams.
- Background in healthcare, digital health, or high-consideration consumer products.
Responsibilities
- Own end-to-end marketing engagement platform architecture including journey design, segmentation, and campaign logic.
- Design and scale lifecycle automations across acquisition, enrollment, and retention.
- Partner with CDP and data engineering to define data mapping and behavioral event instrumentation.
- Lead cross-team coordination to align communication strategies and implement orchestration rules like frequency caps.
- Develop and maintain Python-based scripts and automated jobs on AWS infrastructure (Lambda, S3, Step Functions, EventBridge).
- Identify and implement AI-driven opportunities to scale operations and content personalization.
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