Senior ABM and Marketing Automation Manager
New
IndiaFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisStakeholder management
Requirements
- Proven experience managing and executing global ABM programs.
- Experience using platforms such as Demandbase or similar account intelligence tools.
- Hands-on experience with marketing automation platforms, campaign workflows, lead nurturing, and performance reporting.
- Experience planning and executing programmatic advertising and display campaigns in collaboration with paid media teams.
- Strong analytical mindset with the ability to interpret campaign data and measure performance.
- Experience working across multiple regions and markets with an understanding of global campaign execution.
- Strong communication and stakeholder management skills to collaborate with sales, marketing, and operational teams.
- Ability to manage multiple projects, prioritize effectively, and deliver results in a fast-paced environment.
- Strong understanding of B2B marketing strategies, customer journeys, and revenue-focused campaign execution.
Responsibilities
- Own end-to-end account-based marketing execution, including account selection, intent data activation, engagement tracking, and campaign optimization.
- Build and maintain target account lists using firmographic data, intent signals, and pipeline insights in collaboration with sales and marketing teams.
- Design and execute multi-channel ABM campaigns aligned with business growth objectives and commercial priorities.
- Manage and optimize ABM platforms to ensure successful adoption and effective usage across regional teams.
- Plan and support programmatic and display advertising campaigns, collaborating with paid media teams on targeting, creative execution, and budget management.
- Support marketing automation initiatives, including campaign workflows, nurture journeys, and automated engagement programs.
- Partner with revenue operations and data teams to improve campaign processes, data quality, and reporting capabilities.
- Deliver regular reporting on ABM performance, account engagement, campaign effectiveness, and pipeline contribution.
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