Senior ABM and Marketing Automation Manager
New
C
CivicaGovTech
IndiaFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisStakeholder management
Requirements
- Proven track record of executing ABM programs globally.
- Expertise with Demandbase or similar ABM platforms.
- Hands-on experience with marketing automation tools, campaign workflows, and reporting.
- Ability to plan and execute targeted programmatic and display advertising campaigns.
- Strong skills in campaign performance tracking and translating data insights into action.
- Familiarity with diverse sectors including Local Government, Health and Social Care, Education, Central Government, and Emergency Services.
- Experience working across UK, US, and APAC markets.
- Comfort working in evolving martech stack environments.
- Strong communication and stakeholder management skills for internal and external collaboration.
Responsibilities
- Own end-to-end account-based marketing execution using Demandbase, including selection, intent data activation, and engagement tracking.
- Build and maintain target account lists in collaboration with sales and marketing partners using firmographic data and intent signals.
- Design and orchestrate multi-channel ABM campaigns aligned with commercial motions.
- Act as the primary owner of the Demandbase platform, managing onboarding, adoption, and regional optimization.
- Plan and execute programmatic and display advertising campaigns in collaboration with the Paid Media and Social Manager.
- Support the build and execution of automated campaigns and nurture workflows within Salesforce Marketing Cloud.
- Provide regular reporting on ABM engagement, account penetration, and campaign performance to stakeholders.
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