Senior Lead - Marketing Operations & Strategy
New
IndiaFull-TimeLead
Salary not disclosed
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Job Details
- Experience
- 6–8 years of professional experience
- Required Skills
- Project ManagementSQLData AnalysisSalesforceStrategyMarket ResearchCRM
Requirements
- 6–8 years of professional experience, including at least 6 years in strategy, management consulting, or corporate strategy.
- Minimum 5 years of experience in marketing strategy, market research, or marketing operations within a B2B SaaS or technology environment.
- Strong experience conducting primary, secondary, and tertiary market research.
- Hands-on experience using SQL to generate reports, perform analysis, and produce insights.
- Familiarity with sales intelligence and prospecting tools such as ZoomInfo, LinkedIn Sales Navigator, Apollo, RocketReach, Lusha, or Tracxn.
- Experience identifying Ideal Customer Profiles (ICP) across multiple customer segments.
- Strong analytical skills with the ability to interpret large and complex datasets.
- Experience conducting market, industry, financial, and competitive analysis.
- Excellent problem-solving, communication, and stakeholder management skills.
- Strong project management abilities with experience leading multiple initiatives in fast-paced environments.
- MBA from a leading institution or a technology/engineering degree is an advantage.
Responsibilities
- Partner with Marketing and Go-to-Market leadership teams to develop strategic priorities, operational plans, and growth initiatives.
- Analyze complex business challenges using qualitative and quantitative research to deliver actionable recommendations.
- Design and execute primary and secondary research projects for marketing strategy, product development, and brand positioning.
- Conduct market sizing, forecasting, customer analysis, competitive benchmarking, and industry research.
- Develop and maintain account intelligence strategies to identify high-potential prospects.
- Manage marketing databases, ensuring data quality and enrichment.
- Utilize CRM platforms, including Salesforce, to manage data and generate reports.
- Build reports, dashboards, and strategic insights using SQL and analytics tools.
- Collaborate with cross-functional teams including Sales, GTM Strategy, Finance, and Operations.
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